Gyaan Kunja Tuition Centre English Grammar: Chapter–47 : Personal Branding and Online Presence

 

Chapter–47 : Personal Branding and Online Presence

(ব্যক্তিগত ব্রেণ্ডিং আৰু অনলাইন উপস্থিতি)

এই অধ্যায়ৰ উদ্দেশ্য হৈছে শিক্ষাৰ্থীসকলে নিজকে professionalভাবে online & offline ৰূপে উপস্থাপন কৰাৰ কৌশল শিকিব, যাতে career opportunities আৰু professional networking শক্তিশালী হয়।

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47.1 Personal Branding কি?

Definition:
Personal branding = conscious effort to create and influence public perception of an individual by positioning them as an expert in their field, differentiating from peers, and highlighting unique value.

Importance:

• Career advancement

• Professional recognition

• Networking opportunities

• Better chances in interviews and job offers

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47.2 Steps to Build a Strong Personal Brand

1. Self-Assessment

   • Identify strengths, skills, values, and passions

   • Example: “Expert in Digital Marketing with strong analytics skills and creative content creation abilities”

2. Define Your Unique Value Proposition (UVP)

   • What makes you different and valuable

   • Short statement summarizing skills, experience, and goals

3. Professional Online Presence

   • LinkedIn profile with headline, summary, experience, and achievements

   • Personal website / portfolio showcasing projects and skills

   • Social media accounts reflecting professionalism

4. Content Creation & Sharing

   • Share industry insights, articles, and projects

   • Participate in discussions, webinars, or blogs

5. Networking & Engagement

   • Connect with professionals in the field

   • Attend conferences, online forums, and networking events

6. Consistency & Reputation Management

   • Maintain professional tone across all platforms

   • Respond politely to feedback or comments

   • Regularly update profiles with new achievements

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47.3 Online Presence Tools

Platform	Purpose	Tips
LinkedIn	Professional networking	Complete profile, connect strategically, post insights
Personal Website / Portfolio	Showcase projects, blogs	Include resume, portfolio, testimonials
Twitter / X	Industry updates, micro-blogging	Follow experts, share insights
GitHub / Behance / Dribbble	Display technical or creative work	Upload projects, demonstrate skills
Medium / Blog	Writing and thought leadership	Publish professional content regularly

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47.4 Best Practices for Personal Branding

1. Professional profile picture and banner

2. Clear, concise, and compelling bio / headline

3. Showcase measurable achievements

4. Engage authentically with connections

5. Keep digital footprint aligned with career goals

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47.5 Exercises for Students

A. LinkedIn Profile Creation

• Complete profile with headline, summary, experience, and skills

• Add 2–3 professional accomplishments or projects

B. Personal Branding Statement

• Write a 2–3 sentence UVP highlighting strengths, skills, and career goals

C. Online Portfolio

• Create a portfolio with 3–5 projects showcasing skills and outcomes

• Include brief description, tools used, and results

D. Networking Activity

• Identify 5 professionals in your target industry

• Connect and engage by commenting on their posts or sending polite messages

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47.6 Common Mistakes

❌ Incomplete or outdated profiles
❌ Sharing unprofessional content online
❌ Ignoring the power of networking
❌ Lack of consistency across platforms
❌ Over-promoting without providing value

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47.7 Chapter Summary

✔ Personal branding = consciously shaping perception of skills, values, and professional identity
✔ Strong online presence = LinkedIn, portfolio, personal website, professional social media
✔ Consistency, authenticity, and engagement are key
✔ Networking, content creation, and showcasing achievements enhance employability